Origin: A new sports brand born in a basement

In 1996, a story that changed the sportswear industry quietly began in an inconspicuous basement. The protagonist of the story is Kevin Plank, a former Maryland football star. His sports experience during college gave him a deep understanding of the disadvantages of traditional cotton sportswear. During intense exercise, cotton T-shirts not only become heavy after absorbing sweat, but also feel uncomfortable when they are tightly attached to the body, which greatly affects the sports experience and performance.
With the determination to change this situation, Kevin Plank started the difficult entrepreneurial journey with his love for sports and keen market insight. He started the research and development of new sports fabrics in his grandmother's basement. After countless trials and improvements, he finally successfully invented a special polyester material. This material has excellent moisture absorption and perspiration wicking properties, which can quickly discharge sweat from the skin surface, allowing athletes to always keep their bodies fresh and light during exercise.
Based on this innovative material, Kevin Plank produced his first product - a dry and sweat-wicking strong stretch sports T-shirt. The birth of this T-shirt was like a boulder thrown into a calm lake, which quickly attracted the attention of athletes. It not only solves the pain points of traditional cotton sportswear, but also has the function of assisting muscle strength. At the same time, its compression design makes the clothes easy to carry, which brings great convenience to athletes whether on the training ground or in daily travel.

The advent of this sports T-shirt also marks the official establishment of the Under Armour brand. Although Under Armour was small in scale and limited in resources at the beginning, Kevin Plank began to promote this product in his circle of athletes with his firm belief and confidence in the product. He personally introduced the advantages and characteristics of the product to his friends. Through word-of-mouth communication, Under Armour gradually accumulated the first batch of loyal users, laying a solid foundation for the subsequent development of the brand, and thus embarked on a legendary journey to become a world-renowned sports brand.

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